Reimagining the web experience for the Okinawan Festival

Attracting more than 50,000 visitors each year, the Okinawan Festival preserves and perpetuates Okinawan culture in Hawai’i. However, the festival website, which was intended to be a primary hub for information and planning, was underutilized. I collaborated with two designers and the festival organizers to design and build a new website, improving usability and boosting engagement.